CX Case Study – Brand Page Template

Problem: Current brand pages lack visual appeal and engaging content. The template no longer has space for our merchandising team to showcase new or top rated products, and it lacks the flexibility to satisfy the needs of our premiere brands.

Direction: Work with the director of merchandising to develop a list of existing page elements alongside a working “wishlist” of new features. Analyze traffic and click-through data to aide in prioritizing page elements (as applicable). Design and present break-point mock-ups from mobile through desktop to SMOC  (site messaging oversight committee) for review and approval.

Solution:  Several revision cycles took place as the team worked through compromises between merchandising, marketing, and development teams. the scope of new features was to divided between 2 phases. A “full-width” page layout with responsive content and a faded clip with + to tap and view more would allow for longer content or brand imagery while (initially) limiting the amount of scrolling mobile devices would have to endure to reach the product grid.